Introducing Clairol’s Natural Instincts Demi-Permanent Hair Color in the stunning 2BB Blue Black shade. This hair color is specially formulated to provide a gentle yet effective coloring experience, ensuring your hair remains radiant and healthy. With a commitment to conscious beauty, Clairol offers a product that is both cruelty-free and free from harmful chemicals. The Natural Instincts formula contains 80% naturally-derived ingredients, including nourishing coconut oil and soothing aloe vera. These ingredients work together to enhance your natural hair color while delivering a brilliant shine that leaves your hair looking vibrant and full of life. Say goodbye to harsh chemical scents and ammonia, and embrace the beauty of naturally conditioned color.