Color without Compromise! 1. Healthy Looking Color that Shines in only 20 minutes. 2. Our Most Gentle Color to the hair*, with 80% naturally derived ingredients. 3. Yes to coconut oil and aloe vera. No ammonia or added parabens. 4. Lasts 28 Shampoos, and enhances your natural color. 5. Blends Away Grays and no harsh root line. *vs. Clairol oxidative hair color.
Color without Compromise! 1. Healthy Looking Color that Shines in only 20 minutes. 2. Our Most Gentle Color to the hair*, with 80% naturally derived ingredients. 3. Yes to coconut oil and aloe vera. No ammonia or added parabens. 4. Lasts 28 Shampoos, and enhances your natural color. 5. Blends Away Grays and no harsh root line. *vs. Clairol oxidative hair color.