No. 1 bleach in America. With cloromax technology. For standard & HE machines. Cleans & protects surfaces (by reducing soil adhesion). Keeps clothes whiter longer (based on stain removal vs. detergent alone). Questions or Comments? Visit us at www.clorox.com or call 1-800-292-2200. For more product ingredient information, visit www.ingredientsinside.com. Made in USA of global components.