The Colgate 360⁰ Charcoal adult toothbrush has charcoal infused floss-tip bristles† and whitens teeth‡. This charcoal toothbrush cleans 2x deeper* along the gum line and its cheek and tongue cleaner. This toothbrush does not replace flossing *vs. an ordinary flat-trim toothbrush ‡In 1 week; toothbrush removes surface stains.