Colgate Fluoride Toothpaste. Clinically proven cavity and enamel protection. Clinically proven cavity & enamel protection. ADA accepted - American Dental Association (the ADA Council on Scientific Affairs? Acceptance of Colgate for Kids toothpaste is based on its finding that the product is effective in helping to prevent and reduce tooth decay, when used as directed) Make brushing fun for your kids when they brush with Colgate Teenage Mutant Ninja Turtles Mild Bubble Fruit Toothpaste. Clinically proven to protect their enamel and protect against cavities, they'll enjoy the mild bubble fruit flavor while increasing their overall mouth health.