Colgate Total Plus Whitening Toothpaste has a breakthrough cleaning ingredient to whiten your teeth by gently removing surface stains. MANUFACTURER: COLGATE PERSONAL CARE CO. INDICATIONS:. Colgate Total Plus Whitening Gel Toothpaste Anticavity Fluoride And Antigingivitis Toothpaste. It helps to prevent: Cavities Gingivitis Plaque. It lasts fresh breath protection. It fights tartar buildup. Dual use cap - Flip top or twist off. Colgate Total Plus Whiteninghas a combination of triclosan for gingivitis protection and fluoride for cavity protection. It has a breakthrough cleaning ingredient to whiten your teeth by gently removing surface stains. Brush twice a day and you'll know your teeth are cleaner, whiter and your breath will be fresher around the clock. For a naturally beautiful smile and a clean mouth. Colgate Total Plus Whitening Toothpastehas been shown to be an effective decay-preventive dentifrice, and to help prevent and reduce gingivitis when used as directed in a conscientiously applied program of oral hygiene and regular professional care. It has been shown to whiten teeth by removing surface stains. It has also been shown to help reduce the formation of plaque and tartar above the gumline. Its effect on periodontitis has not been determined. Council on Scientific Affairs-American Dental Association.