Apply daily and END DRY SKIN with Curel Hydra Therapy Wet Skin Moisturizer. Hydration absorbs deep into the surface of wet skin and penetrates to the source of dryness when your pores are open after showering or bathing. There is no need to rinse or wait before toweling dry as normal. Unlike traditional lotions you can apply it straight in the shower. It penetrates the skin’s surface, replenishing and helping to repair the moisture barrier. With Advanced Ceramide Complex, the moisturizer replenishes ceramides and helps skin retain moisture to help prevent dry skin from returning. Dermatologist recommended, Curel Hydra Therapy Wet Skin Moisturizer was granted the National Eczema Association Seal of Acceptance. Apply daily and feel 3x more hydrated. The water-activated formula uses the water on freshly showered skin to deliver hydration and ceramides like never before.