To help prevent the damage done by daily wear and tear, Dove Ultra Care Daily Moisture Shampoo progressively cares for hair, leaving it feeling healthier when used as a part of a system along with Dove Daily Moisture Conditioner. After the very first wash, this moisturizing shampoo helps to nourish and protect your hair from daily aggression, giving you beautiful, healthy-looking hair. This hydrating shampoo with pump contains a unique Bio-Restore Complex formulation for complete care that works in harmony with your hair. After one shower, you'll feel that your hair is silky to the touch and easy to manage.