Ultra Sensitive Skincare.Suitable for eczema or dermatitis. Moisturizes and smoothes dry delicate skin. Soothes, red, cracked or itchy skin. Lightweight, easy to spread baby lotion. Ideal for children of all ages. Ultra sensitive non-irritating formula. Gentle, non-irritating & ultra hypoallergenic lotion;Specifically designed to rapidly & deeply moisturize your child's dry and highly sensitive or delicate skin. Color free. Fragrance free. Lanolin free. Paraben free. SLS free. Phthalates free. Dry skin, especially associated with atopic eczema or dermatitis can be easily irritated. Exederm Soothing Baby Lotion is formulated without common chemical irritants often found in ordinary baby care products. Moisturize, moisturize and moisturize - pediatricians and dermatologists agree that these are the three most important things that we can do for baby eczema, childhood dermatitis or dry skin. For those with sensitive skin this can be a difficult time as many baby eczema lotion products can irritate;Too often we rely on trial and error to find a suitable baby eczema lotion. Many baby eczema lotions are packed with unnecessary additives, chemicals or exotic botanical extracts - even the seemingly 'natural' products can cause real problems. And incredibly, there are no FDA regulations governing the use of the phrase "hypoallergenic" or "sensitive" anybody can use this on the label regardless of formulation.Watch Out ! not all eczema bath oils are the same, always check the label.Our philosophy is simple - always use the gentlest ingredients;What take risks with your child's skin?.National Eczema Association Accepted.