This All-in-One foaming gel face wash is powerful, yet gentle to skin. Like a magnet, micelles capture and lift away dirt, oil, and makeup, without harsh rubbing or over-drying. This ultra-gentle facial cleanser is fragrance-free, oil-free, paraben-free and suitable for all skin types, even sensitive skin. In one easy step, it gently foams to remove makeup and impurities leaving skin perfectly cleansed and refreshed. This foaming face wash rinses clean without harsh rubbing. Micellar foaming cleanser is gentle enough to use on face, lip and eye. Based on Nielsen data for dollar and unit sales in food, drug and major retailers during the latest 52 week period ending.