Gum - healhy gums, healthy life. Technique sensitive care with quad-grip. Recommended by dental professionals. 1. Ultrasoft bristles are gentle on teeth and gums and effectively remove plaque. 2. Interdental design gently removes plaque between teeth. 3. Raised inner Dome Trim bristles are clinically proven to clean below the gumline where periodontal disease starts (Data on file). 4. The patented Quad-Grip handle helps you brush at the proper 45 degrees angle for optimal cleaning. Dental professionals recommend changing your toothbrush every 3 months or immediately after a cold, flu or any oral infections. gumbrand.com Made in USA.