Say hello to naturally friendly antiplaque + whitening fluoride free toothpaste that tastes awesome and works brilliantly. Hello helps to brush away plaque, show tartar who's boss, and naturally whiten with friendly minerals and without the use of peroxide. This gentle whitening toothpaste is thoughtfully formulated with epically refreshing farm grown peppermint, tea tree oil to tame bad breath, and moisturizing coconut oil.