Mildness. Clinically proven. Locks in up to 10x more moisture (on wet skin compared to an ordinary lotion on dry skin). No parabens, phthalates or dyes. For over 125 years Johnsons formulas have been specially designed for baby's unique and delicate skin. Great for kids and adults too! Enriched with soothing aloe & vitamin e; helps relieve dryness. Hypoallergenic & tested with dermatologists. Every Johnson's product is designed to meet on exceed the top internationally recognized regulatory standards. www.johnsonsbaby.com. Learn more at www.johnsons.com. Questions? 866-JNJ-BABY; Outside US, dial collect 215-273-8755. Care to recycle our babies will inherit our planet. Mineral oil made in US and Canada.