New look & improved scent! Johnson's Kids easy-grip sudzing bar lasts twice as long as regular soap. Johnson's Kids easy-grip sudzing bar helps children learn healthy personal cleansing habits. It's great for little hands because its patented soft pouch doesn't slip and it helps product a rich lather. The soap effectively cleanses skin and the bold color of the sudzer bar makes it easy to find anywhere in the tub. And the special pouch makes the sudzer bar less messy. The Johnson's Kids easy-grip sudzing bar - a fun way for your child to learn healthy personal cleansing habits and give you the confidence that the cleansing job will be done well. www.johnsonsbaby.com.