Keep your blonde locks looking bright and beautiful with the Joico Color Endure Violet Conditioner. The caring formula of this conditioner nourishes and protects blonde hair to reveal locks that are full of luster and life. Created especially for blondes, this Joico Color Endure Violet Conditioner neutralises oxidation that can turn hair brassy or yellow, leaving you with hair that looks like you have just stepped out of a salon.