Achieve a sophisticated, cool-toned blonde with L'Oréal Professionnel Majirel 9.12. This permanent cream color delivers a stunning "Very Light Ash Mother-of-Pearl Blonde" finish with the perfect combination of ash and iridescent violet reflects to neutralize unwanted warmth and yellow undertones for a clean, luminous blonde. Powered by L'Oréal's exclusive Ionène G™ and Incell™ technologies, this formula treats the entire hair fiber from core to surface. It reinforces and conditions while delivering 100% grey coverage and professional shine that resists fading. Key Benefits: Neutralizing Reflects: The ash and violet combination eliminates brassiness and achieves cool blonde tones. 100% Grey Coverage: Perfect coverage for white hair with vibrant, translucent reflect. Superior Conditioning: Leaves hair 45% more conditioned while protecting the hair bond. Long-Lasting Color: High-tenacity pigments ensure rich color that stays true-to-tone for weeks. Professional Shine: Delivers a healthy, glossy finish that enhances light-reflecting properties. How to Use: Mix in a 1:1.5 ratio with L'Oréal Professionnel Cream Oxydant (20 or 30 Volume). Apply to dry, unwashed hair using a precision brush. Process for 35 minutes. Emulsify gently, rinse thoroughly, and use professional color-safe shampoo to lock in the iridescent tones. Product Specifications: Brand: L'Oréal Professionnel Paris Line: Majirel (Permanent Color) Shade: 9.12 / 9BV (Very Light Ash Mother-of-Pearl Blonde) Size: 1.7 oz / 50ml Technology: Ionène G™ + Incell™