Achieve your brightest, most sophisticated blonde with L'Oréal Professionnel Maji.Lift. This high-performance permanent hair color is specifically formulated to provide ultra-light blonding and toning in a single step. Designed for natural bases, Maji.Lift lightens hair up to 4 levels while simultaneously neutralizing unwanted undertones, resulting in a clean, luminous, and professional finish. Enriched with Ionène G™ and Incell™ technology, this cream color goes beyond simple lightening; it strengthens and protects the hair fiber from the inside out, ensuring your blonde stays soft, healthy, and incredibly shiny. Key Benefits: Dual Action Formula: Lightens and tones simultaneously, saving time and ensuring a consistent color result. Extreme Lift: Provides up to 4 levels of lift on natural hair without the need for pre-lightening in many cases. Neutralizing Power: Formulated with specific reflects to counteract brassiness and yellow tones for a "cool" blonde effect. Fiber Protection: Infused with Ionène G™ to treat the hair surface and Incell™ to reinforce the cuticle, maintaining hair integrity during the lifting process. Creamy Consistency: Easy to mix and apply, ensuring precise coverage and even distribution. How to Use: Mixing: Mix in a 1:2 ratio (e.g., 1 tube of 1.7 oz color with 3.4 oz of L'Oréal Professionnel Cream Oxydant 30 or 40 Volume). Application: Apply to dry, unwashed hair. Start with the areas that need the most lift. Development Time: Process for up to 50 minutes without heat, depending on the desired level of lift. Rinsing: Emulsify, rinse thoroughly, and follow with a professional color-safe shampoo. Brand: L'Oréal Professionnel Paris Line: Maji.Lift (Part of the Majirel family)