My barber gave me a flattop starting last last month. Since then I have used Cru- Butch. It is perfect for standing it up. I dab it on and use my fingers to push my hair up. I then brush it lightly. It has a sticky waxy consistency out of the jar. No odor to speak of. It holds well all day yet is flexible to rebrush during the day. Gives a nice shine to the hair. My barber uses a blow drier to 'set' the flattop after he applys the Cru-Butch. Looks fantastic. Great old school product from lucky tiger. A must for a guy with a flattop.