High-performance to deep clean dishes. Phosphate-free to protect fishes. Sparkling clean dishes with no phosphates, no bleach. Free of dyes + perfumes. The phosphate-free formula helps protect our waterways. Happy fish, happy planet. What makes me so smart? Super powerful, biodegradable ingredients that are tough on grease + baked-on food, and rinse clean with no spotting. And my non-toxic formula that cleans dirty dishes without dirty chemicals, like phosphate + bleach. Never tested on animals. Made by and for people against dirty. Made in USA.