Color Blend technology. Layers rich tones and contouring highlights in one simple step. 100% gray coverage. Long-lasting. Our Color Blend Technology Layers rich tones and contouring highlights - in one simple step! Make-up artists create a natural look by layering and blending tone and color. Nice 'n Easy does for your hair color what expert make-up artists do for your skin! Natural Soft Black layers neutral tones to enhance your natural color. For optimal results, use on light brown to black hair. On gray hair, color soft black result. On natural red hair, color gives a soft black result. Lasts up to 8 weeks! Ultimate natural-looking color! Why is Nice 'n Easy haircolor so amazing? Nice 'n Easy gives you ultimate natural-looking color by layering rich tones and contouring highlights in one simple step. Will it cover my grays? Yes! Nice 'n Easy promises 100% gray coverage. How long will my color last? Nice 'n easy lasts up to 8 weeks. And we've included our exclusive ColorSeal Conditioning Gloss to help seal in beautiful, natural-looking color and add intense shine. How does it work? Out exclusive Color Blend Technology gives you a pigment-rich base layered with contouring highlights. Additionally, the formula, with our exclusive Triple Shine Hydrience Conditioning Complex delivers up to 33% more shine (vs. untreated hair). A fresh new look for the shade you love! Made in Mexico.