10x more moisturizers (vs. regular soap for smoother skin). Regular soap can leave aging skin dry. The Olay Age Defying bar is different. Each bar is formulated with creamy Olay lather. It goes beyond cleansing, delivering Olay moisturizers to the skin while helping wash away dry surface skin. So after you dry off, all that's left is skin that feels clean and wonderfully smooth all over. It's even gentle enough to use on your face. Questions? 1-800-652-9261. www.olay.com.