A non-chemical straightening treatment . Incredibly creates a straight, sleek, luminous & frizz-free style. Non-greasy, non-sticky, silicone-free & water-soluble formula. Enriched with Pure Matricaria & Althaea Extracts to gently relax curls & waves. Heat activated for a perfectly straight, swingy blowout. Shortens blow-drying time. Paraben- & phthalate-free, color- & keratin-treatment safe.