The refreshing way to remove more plaque than brushing alone. Rinse before brushing. Advanced formula Plax is patented and clinically proven to remove more plaque than brushing alone. Plaque build-up can lead to dull looking teeth, bad breath and an unpleasant film in your mouth. Pleasant tasting Plax helps loosen and detach plaque. Plax can help you achieve a cleaner, brighter smile and fresher-feeling teeth.