Pure Blends is a Fade Prevention & Color Correction System, designed to protect your hair color investment from changing or fading. Hair color changes due to environment, excessive heat, elements in the water table, air pollution, the use of high PH products, and/or products containing chemicals such as Sodium Chloride, Sulfates, and Parabens. Those chemicals strip color, shine, moisture, and they contribute to hair damage, breakage, and loss. Pure Blends was created without any harsh chemicals to nourish, protect, and strengthen your hair, to combat any issue you might experience.