it's a relaunch of Igora Royal! True Color In High Definition. Developed with colorists, for colorists, Igora Royal stands for true color: True Performance, True Inspiration and True Partnership. It empowers you to create by providing true-to-swatch results, amplified intensity and maximum coverage. Igora Royal delivers 100% Reliability for Unique Looks - even under challenging conditions. This is the core line for all natural & fashion color worlds. Choose from over 90 shades.Igora Royal Absolutes for outstanding coverage and vibrancy on mature hair. Choose from 15 shades.