This volumizing shampoo cleanses scalp and hair of excess buildup and impurities for weightless movement and intensified fullness. Formulated with patented NIA-114™ and Protensile Amplifying Complex™, it protects the hair strands as it amplifies body and bounce while providing weightless shine. Delivers softness, luster and enhanced lift to even the finest hair. Free of sulfates, parabens, phthalates, and synthetic dyes. Safe for color or chemically treated hair.