Aromatherapy-based, scented with 100% pure essential oils. Helps soften & lift beard for a close & comfortable shave. Cushions skin against irritation, razor burn or cut. Blended with beneficial ingredients like glycerin, coconut oil. Makes skin smooth, soothed & moisturized. Lathers up with a shaving brush or with fingers. Rinse off & apply after shave balm or gel.