A natural whitening toothpaste made with activated charcoal from coconut husks for powerful breath-freshening and tooth-whitening properties. This toothpaste is black because of its activated charcoal content. Activated charcoal has a vast surface area. This helps it cling to the film on the surface of your teeth so your toothbrush can safely remove stains and unsightly plaque. The toothpaste base uses selectively sourced gentle, natural ingredients including botanicals chosen specifically for their proven therapeutic benefits. Echinacea, goldenseal, calendula and, of course, soothing, healing aloe vera.