24 loads (Contains 24 loads as measured to line 2 on cap). Safe on colors. Cleans. Freshens. Whitens. Brightens. Plus more color-safe whitening (vs Base Tide). Line 2 for medium loads. Line 3 for large loads. Bottle made from 25% or more post-consumer recycled plastic. Contains no phosphate. Questions? 1-800-879-8433. Visit www.tide.com.