Tide Vivid White Plus Bright powder detergent is your everyday solution to keeping your clothing looking great. Each wash refreshes your laundry with active enzymes to break down stains while whitening and brightening every load. Tide Vivid White Plus Bright can be used on whites and brights to keep garments clean and colors safe. When used with Tide Boost Vivid White Plus Bright, you have a system that keeps whites like new and colors bright wash after wash. Use together to keep whites like new, wash after wash. Using active enzymes, Tide Vivid White Plus Bright breaks down stains and whitens whites without chlorine bleach. The powerful clean of Tide Plus Bleach Alternative is now called Tide Vivid White Plus Bright. The cleaning power you love, with a great new look.