Wella Color Charm Permanent Liquid Hair Color 5A by 246 Light Ash Brown. Liquifuse technology efficiently saturates, penetrates, and adheres to the hair, delivering vivid color that demonstrates exceptional durability against fading. Furthermore, it includes a delicate floral fragrance, enriching the overall experience of the coloring procedure. Bright and enduring color. Intensive moisturizing treatment. Superior coverage for stubborn gray hair. Compatible with the most challenging hair types. Utilizes liquidfuse deep conditioning technology.