{"product_id":"wella-shinefinity-zero-lift-glaze-demi-permanent-hair-color-09-73-very-light-blonde-brown-gold","title":"Wella Shinefinity Zero Lift Glaze Demi-Permanent Hair Color - 09\/73 Very Light Blonde Brown Gold","description":"Shinefinity is our demi-permanent color glaze for Shine You Can Feel and infinite possibilities, now available in Flash Glaze shades to add shine and tone in just 5 minutes. Get up to 250% shinier hair* and up to 50% smoother and softer hair!**. A clean, vegan formula with balanced pH technology, this no-drip gel cream offers up to 6 weeks of long-lasting color with zero lift and zero damage for true-to-tone and reliable color results. Hair Type: For All Hair Types. How To Apply. Wear suitable gloves. Always mix in a ratio of 1:1 (1 part Shinefinity Glaze with 1 part Shinefinity Activator). The mixture can be applied using applicator bottle or bowl \u0026amp; brush. Apply Shinefinity to pre-shampooed, towel-dried hair evenly from roots to ends. TIP: For even more intensity, you can also apply the mixture directly on dry hair. DEVELOPMENT TIME. Without heat: up to 20 minutes. For more intense results use added heat: 15 minutes. ROOT TREATMENT. On visible regrowth apply to root area first, for a soft blended result. COLOUR BALANCING ON LENGTHS AND ENDS. For maximum refresh: Apply the color to the mid lengths and ends and develop for the full development time. For minimum refresh: Comb the root color through the mid length and ends after 15 min and develop for a further 5 min. Can be used on lengths and ends when using Koleston Perfect or Illumina Color on the roots if desired. BENEFITS. Up to 250% shinier hair (versus untreated bleached hair). Long-lasting color glaze. Zero lift \u0026amp; zero damage. Balanced pH technology. No-drip gel cream. Clean formula. True-to-tone reliable color results. Silky hair feel.","brand":"Pasteur Pharmacy","offers":[{"title":"Default Title","offer_id":51752136376662,"sku":"4064666050102","price":12.79,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0842\/6238\/8054\/files\/164474592_9eb294b0-9c10-481c-965e-2b8d98b9b2c0.jpg?v=1762192529","url":"https:\/\/www.oxfordum.com\/es\/products\/wella-shinefinity-zero-lift-glaze-demi-permanent-hair-color-09-73-very-light-blonde-brown-gold","provider":"Oxfordum","version":"1.0","type":"link"}