This paste creates separation while conditioning and replenishing moisture and protein. Natural oceanic clay enhances texture and conditions hair because it contains over 70 minerals that have conditioning benefits that replenish moisture and protein in hair. Kaolin (China Clay) helps to absorb oil and provides a matte finish while PVP/DMAPA copolymers provide hold. The non-greasy formula rinses effortlessly from hair and herbal extracts help soothe the scalp and add shine.