ARM & HAMMER Rejuvenating Truly Radiant Toothpaste gives you a whiter smile while still working hard to keep your teeth clean. The fluoride cavity protection and enamel strengthening formula removes more plaque in hard to reach places than a non-baking soda toothpaste. It gives you the unique promise of a more radiant smile in just five days! You get a deep clean that penetrates in between teeth and along the gum line to remove plaque and stains. It also includes a tartar control agent that helps keep tartar from forming. All that combined with the gentle power of ARM & HAMMER Baking Soda to safely whiten gives you something to smile about. It’s a low abrasion formula, so enamel won’t be damaged. The baking soda also neutralizes acids that weaken and erode enamel. Your teeth will look whiter and healthier and you’ll know they’re getting a deep clean. Plus, the Crisp Mint Twist flavor leaves you with fresh breath and a cool sensation that lasts; you’ll feel like you just left the dentist! Includes one 4.3 oz. tube of ARM & HAMMER Rejuvenating Truly Radiant Toothpaste. For stronger, healthier teeth and gums*, choose ARM & HAMMER Baking Soda toothpastes. Versatile and affordable. Gentle yet powerful. For generations of families, ARM & HAMMER Baking Soda has been the standard of purity, and a trusted household staple in millions of cabinets and pantries. Our toothpastes and many of our personal care products are made with ARM & HAMMER Baking Soda, delivering the quality you can count on, from the brand you trust. *when used as part of a complete brushing routine.