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The last step in your wash routine and the first step in your style. This leave-in primer for curly hair protects against sun damage, instantly reduces frizz by 87%*, and detangles to minimize breakage when styling. It strengthens and smooths curls and coils, creating a perfect base and providing flexibility for applying styling products afterward.

Because curls, coils, and waves are naturally more fragile, our revolutionary curly hair primer also strengthens them with a plant-protein-derived peptide.

Created by our team of expert texture stylists. 

Aveda Be Curly Advanced Curl Perfecting Primer 6.7 oz

Regular price $40.99
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The last step in your wash routine and the first step in your style. This leave-in primer for curly hair protects against sun damage, instantly reduces frizz by 87%*, and detangles to minimize breakage when styling. It strengthens and smooths curls and coils, creating a perfect base and providing flexibility for applying styling products afterward.

Because curls, coils, and waves are naturally more fragile, our revolutionary curly hair primer also strengthens them with a plant-protein-derived peptide.

Created by our team of expert texture stylists. 

Embrace Natural Beauty Oxfordum

Your Beauty, Our Passion

Enhancing Your Natural Glow

Empowering Beauty, Empowering You

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