It effectively removes dirt and oil, and prevents build up, to illuminate the dullest hair, giving it shiny, vibrant life. Scientific studies show that just three washes helps repair damage providing the three key elements that give hair life - strength, softness and shine.* Infused with nourishing wheat complex Shine-enhancing palm extract designed to feed your hair by replenishing moisture and enhancing reflectivity of dull or damaged hair Targets the weakest part of hair - fortifying the hair shaft with protein where it needs it most Developed with a team of experts, including a scientist, dermatologist and leading stylist Harnesses the power of nature combined with advanced scientific methods and is shown to give you the beautifully strong, healthy looking hair you desire and deserve Gentle on color-treated hair *Nourish + Moisturize shampoo and conditioner system. Apply to wet hair and lather with a gentle massaging motion. Rinse thoroughly and repeat if needed Follow with conditioner.