Blamex Zinc Oxide Diaper Rash Cream with Aloe & Vitamin E is specially formulated to reduce redness and help soothe and heal diaper rash. Its creamy formula provides a protective barrier to neutralize irritants that can cause diaper rash. And, it's made to moisturize and nourish the skin. Balmex goes on smooth wipes off easily, and has a pleasant, baby scent.