All-day style for hair and beard without the crunch Beardbrand Styling Balm delivers a medium hold that gives a free-flowing, natural look to your beard and head hair while providing a satin-like finish. It’s flexible, so you can run your fingers through your hair without it feeling hard, stiff, and crunchy. HOW TO USE IT. Scoop out a pea-size amount of balm, rub hands together, and work into your beard or head hair. Start at the back of the head and work to the front. Apply the product evenly from the roots of the hair to the tips. Add more as needed. Shape hair to the desired style. Styling Balm works on both damp or dry hair.