New CeraVe Hydrating Cleanser Bar gently removes dirt, oil and makeup without disrupting skin's natural protective barrier. Unlike any other cleansing bar, it also contains CeraVe Moisturizing Cream to hydrate and nourish so skin is left soft. Non-comedogenic, non-drying and non-irritating. With ceramides and hyaluronic acid. Fragrance free. *In a clinical study, CeraVe Hydrating Cleanser Bar was shown to lock in moisture 3 times longer than the leading brand.