Colgate® Floss-Tip™ Medium Toothbrush. Cheek & tongue cleaner. 4x deeper reach**. Bristles. 360°. Total®. Advanced. Regular bristles vs purple-ended tapered bristles. Floss-Tip™ bristles. These purple-ended bristles gently reach deep between teeth and along the gumline. Cleans: Teeth. Tongue. Cheeks. Gums. *This toothbrush does not replace flossing. **Below the gumline compared to an ordinary flat trim toothbrush. Made under license from Colgate-Palmolive Company, trademark owners. Save water. www.colgate.com/savewater. 1-800-468-6502. www.colgate.com.