Colgate Kids Toothpaste Cavity Protection, with a great Bubble Fruit flavor, is gentle on tooth enamel and clinically proven to fight cavities. Plus, it has a Bubble Fruit flavor that encourages regular brushing for a lifetime of bright smiles. This Colgate Kids Cavity Protection Toothpaste is ADA (American Dental Association) accepted and comes in fun packaging that your kids will love. Following three simple steps, you can transform the carton into a toy for your kids to play. This kids toothpaste is also gluten and sugar free.