#1 pediatrician recommended sunscreen brand. playing outside is a lot more fun when your little ones are protected with coppertone pure & simple baby spf 50 sunscreen lotion. protect your baby's skin from the sun with this gentle and hypoallergenic tear-free sunscreen that's dermatologically tested and free from paba, phthalates, fragrances, sulphates, parabens, dyes, alcohol and oxybenzone. stays on strong in the water (80 minutes). this mild, naturally sourced mineral based lotion delivers broad spectrum uva/uvb protection. made with naturally sourced zinc oxide, plus 100% natural botanicals (tea leaf, sea kelp, and lotus extracts) that protects without irritating skin. apply to your baby's skin whenever the fun takes you outside, whether it's a day at the beach or playing by the pool. the bottle contains 2 fl oz spf 50 sunscreen lotion. use and reapply as directed.