Cremo is an exceptional shave cream. Why? Most shave "creams" and gels are foamy formulas full of air - not the best lubricant. Cremo requires one unusually thin, foam-free layer. It's concentrated against your skin, not in a cloud that gets scraped down the drain.Cremo contains unique molecules that become impossibly slick when mixed with water, so your blade glides effortlessly over skin. You'll enjoy a clean, comfortable shave and astonishingly smooth skin - with virtually no nicks, razor burn or irritation.