say hello to naturally friendly™ fluoride free watermelon toothpaste for kids. it’s thoughtfully formulated with high quality ingredients like xylitol and erythritol, soothing aloe and a silica blend that gently polishes and brightens teeth. and it removes plaque, too, because let’s face it, we’re friendly, but plaque? not so much. best of all, our watermelon paste is safe to swallow for little ones still learning to brush, and it’s formulated without mint so kids can say goodbye to "spicy", and hello to natural flavor that’ll make them smile wide. and hello contains no artificial sweeteners, no artificial flavors, no dyes, no microbeads, no parabens, no sols and no gluten. to make us a squeeze above, hello is also vegan, never tested on animals (Leaping Bunny Certified and PETA recognized), and made in the USA. finally, a kids toothpaste with ingredients parents want in a flavor kids love. we’re talking win-win here.