Naturally Friendly™ Promotes Healthy Gums Helps Prevent Plaque + Gingivitis Awesome Fresh Breath No Alcohol Never Tested on Animals No Dyes No Artificial Sweeteners/Flavors No SLS/Sulfates No Brainer Leaping Bunny Certified VeganHello, Sunshine. You're holding a naturally friendly™ and healthy way to show your mouth some love. Thoughtfully formulated with aloe vera to promote healthy gums, hello contains coconut oil to moisturize, mint to freshen and xylitol because it rocks. And of course, hello tastes awesome. Brilliant.