Gentle enough to use everyday. We love babies. And we understand that bathtime should be fun. That's why Johnson's Baby Bubble Bath & Wash combines big, bubblin' fun with our extra gentle No More Tears formula. No need to save bubbles for special occasions; this clinically proven mildness formula is dermatologist and pediatrician tested to be gentle enough to use everyday on baby girls and boys. Moms trust Johnson's Always Mild & Gentle. Our babies will inherit our planet. Please recycle. www.johnsonsbaby.com.