Improved formula. As gentle to eyes as pure water. Paraben-free. Allergy tested. New ultra mild fragrance. We love babies. And we understand babies' delicate eyes need special care. That's why Johnson's Baby Shampoo is as gentle to the eyes as pure water. Our No More Tears formula contains scents of natural lavender and chamomile, known to soothe and relax. Clinically proven mild, it cleanses gently and rinses easily, leaving hair beautifully soft and shiny. Moms trust Johnson's Always Mild & Gentle. Care to recycle. Our babies will inherit our planet. www.johnsonsbaby.com. Made in Canada.