Clinically proven mildness. Moisturizes for 24 hours. We love babies. And we understand their delicate skin loses moisture more quickly than adults' skin. That's why our Aloe & Vitamin E Baby Lotion helps protect skin from dryness for 24 hours. This clinically proven mildness formula is a pediatrician-tested, dermatologist-tested and hypoallergenic. Moms trust Johnson's, always mild & gentle. Our babies will inherit our planet. Please recycle.