Mildness clinically proven. Provides long-lasting freshness and keeps skin baby soft. Pure cornstarch. We love babies. And we understand how to help preserve and protect baby soft skin. That's why Johnson's Baby Powder with the aroma of refreshing magnolia petals is designed to gently absorb excess moisture, helping baby's skin feel dry, fresh and smooth. Our hypoallergenic, dermatologist tested formula is made with pure cornstarch and is clinically proven to be gentle and mild on the skin. Our babies will inherit our planet. Please recycle. 1-866-JNJ-BABY. www.johnsonsbaby.com. Johnson & Johnson Consumer Products Company.