Our original formulation (“Non-Ultra”) still has the same powerful grease cutting surfactants but is a a little less concentrated to be extra gentle on the hands. For years Joy’s slogan was “A little still goes a long way” because it did…and it still does. The same intoxicating aroma of lemon freshness the Joy brand has been synonymous with since 1968 when Joy was the first to introduce a lemon scent to its soap formula.
Our original formulation (“Non-Ultra”) still has the same powerful grease cutting surfactants but is a a little less concentrated to be extra gentle on the hands. For years Joy’s slogan was “A little still goes a long way” because it did…and it still does. The same intoxicating aroma of lemon freshness the Joy brand has been synonymous with since 1968 when Joy was the first to introduce a lemon scent to its soap formula.